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Click above for a high-res gallery of the 2008 Audi R8.

A few of the Autoblog crew are former (or current) musicians that have tempered our insatiable lust for all-things-automotive with a healthy appreciation of the aural arts. So whenever an automaker attempts to combine the two, we’re keenly interested in the outcome.

Audi teamed up with the German group Bullet and the graphics and video crew at Campana to create an orchestral masterpiece to launch the R8 in Brazil. With 41 musicians, three DJs and one conductor providing the soundtrack, the video clips integrate with the score and sound effects to create an impressive experience. Our only gripe is that the first two videos aren’t nearly long enough, but they’re worth checking out after the jump.

Continue reading VIDEO: Audi’s “The Art of Performance”

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Mercedes introduces new Zetros military truck

Click on the above image for a Zetros photo gallery

Mercedes-Benz chose the International Defense Exhibition Eurosatory 2008 in Paris, a show we don’t normally attend, to introduce their new Zetros truck. The model pictured above is the Zetros 2733 A 6×6, offering permanent all-wheel-drive to all three axles and the ability to haul nearly 10 tons of equipment and supplies. If you just don’t have that much stuff, Mercedes also offers the Zetros 1833 A 4×4, a two-axle derivative with a reduced load capacity. Both versions offer go-anywhere capabilities with exemplary off-road manners and the ability to be upgraded with state-of-the art armor for protection against mine and ballistic attack. While you’d expect the Zetros to handle like a wet noodle, the German automaker insists the Zetros has been designed with the driver in mind, adding “…the ideal seating position behind the front axle delivers intuitive car-like handling.” Since we don’t have a Zetros planned for an “In the Autoblog Garage” review, we’ll just have to take their word on that.

Continue reading Mercedes introduces new Zetros military truck

The Harbour Report released today reveals that the Big 3 gained major ground in closing the productivity gap with Japanese automakers building vehicles in North America last year. The report found that Chrysler had actually improved enough to tie Toyota as the most productive multi-plant manufacturer on the continent, with both automakers spending an average of 30.37 hours to build a vehicle. The most productive single plant in North America also belongs to Chrysler, as the once experimental Toledo Supplier Park takes just 13.57 labor hours to build a Jeep. For their parts, General Motors plants averaged 32.29 hours per vehicle and Ford plants averaged 33.88 hours per vehicle, both an improvement over last year’s numbers.

The news was not all good, however, as the report found that despite improving their productivity, the Big 3 are still unable to match the Japanese in profit made per vehicle. While Honda and Nissan earned $1,641 per vehicle built in North American last year and Toyota earned $922, Chrysler lost $412 per vehicle and GM and Ford lost $729 and $1,467 per vehicle, respectively. Much of those losses come from high health care costs and profit-shrinking incentives required to move less popular vehicles like trucks and SUVs. The Harbour Report suggests, however, that employee buyouts and those new contracts with the UAW that get them off the hook for retiree health care will improve the Big 3’s profit per vehicle dramatically.

Check out the lengthy press release from the Harbour Report after the jump if you’re into digging through the nitty gritty details.

[Source: The Harbour Report]

Continue reading Chrysler ties Toyota for most productive plants in North America

Just less than a year ago, the Big 3 domestic automakers’ combined market share dropped to less than 50-percent of the overall automobile market. That sobering statistic was made factual when the combined sales of vehicles from both Asian countries, such as Japan and Korea, were combined with sales from European companies, like Volkswagen, BMW and Mercedes-Benz. It seems that this sad state of affairs did little to stop the bleeding coming from Detroit, as last month marks the first time in history that Asian automakers alone, with a combined share of 47.8-percent, sold more vehicles in the United States than companies actually based there. Ouch.

Large pickup trucks and SUV’s have long been the last stronghold for Detroit’s struggling automakers. While the Big 3 still have a commanding lead in sales of these large vehicles, it’s the smaller, more fuel efficient vehicles which are taking the largest bite from the overall market share pie. Record-high fuel prices have put such a damper on truck sales that a shocking five vehicles outsold the F-150 last month, all of them highly practical sedans. It seems easy to see, then, where Detroit should be spending what engineering dollars it has left.

[Source: The Detroit News]

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